They have absolutely lost their minds.
For the past 5 years I've done this every year: sell my iPhone before the new one arrives for 3/4rd of the price I originally paid, then temporary use an older phone for a month and then buy the new one (the price for the new model used to be around the same every year)
Now with the new iPhone prices being revealed, instead of costing me €250 to get the newest phone, it would cost me €679, AND 3/4th of the value of my current 8+. (64GB is too little for me)
Fuck that.
I'm out Apple. Gonna keep using my current phone until it dies and then probably switch to an Android alternative.