The tip of the iceberg

[Mave]

The tip of the iceberg

Everyone knows the expression “the tip of the iceberg”, meaning that a problem is often much bigger than it first seems . (compared with floating icebergs that have a significant proportion of their mass below the surface of the water.



Advertising bureau Saatchi & Saatchi Russia used this expression in their campaign for promoting the Schusev State Museum of Architecture in Moscow.
They came up with this creative print campaign called “Discover the full story”.
The campaign goal was highlighting the most famous buildings in Russia.

Here are the three featured buildings in their full glory:


Bolshoi Theatre


Lomonosov, Moscow State University


Saint Basic Cathedral

Via http://themavesite.com/wp/galleries/the-tip-of-the-iceberg

 

[Steffaaay]

Really love this!

 

[Stybar]

And now we wait for the morons with their shovels to start digging in front of these buildings, looking for "The rest of the building"

 

[Mave]

And now we wait for the morons with their shovels to start digging in front of these buildings, looking for "The rest of the building"

The sad truth is that some people might indeed believe these posters.