"The Avengers" is the new king of the opening weekend. The superhero movie grossed a unprecendented $200.3 million in its Friday-Sunday box-office debut, its studio estimated.
The film is the first to break $200 million in three days. It destroyed the mark held by the previous weekend record-holder, "Harry Potter and the Deathly Hallows: Part 2."
"The Avengers" started out big--taking in $18.7 million in midnight screenings -- and got bigger: $80.5 million for all of Friday; $69.7 million on Saturday, a new record for that day; and, a projected $50.1 million on Sunday.
The film easily bested the opening-weekend performances of the Marvel Studios movies whose hero-stars were assembled for "The Avengers: Iron Man" ($99 million) and "Iron Man 2" ($128 million); "Thor" ($66 million); and, "Captain America" ($65 million).
It blew away even the superhero-record $158.4 million posted by "The Dark Knight," and raised the bar considerably for the Batman franchise's upcoming adventure, "The Dark Knight Rises," due out July 20.
"The Avengers" made money the old-fashioned way: Everybody bought tickets.
The opening-weekend audience was evenly split between the young (under age 25) and the older (over age 25), polling data showed. It was watched by women (40 percent) almost as much as men. It worked as a date-night movie (55 percent of ticket-buyers were part of couples), and a family movie (24 percent were part of a family group).
And then there was perhaps the most quaint thing of all: People went to see it in 3-D.
The once-promising, then presumed-dead format represented slightly more than half of all ticket sales.
In IMAX, the movie grossed about $15 million, roughly tying it for that format's biggest-ever opening weekend.
"IMAX had one big issue," IMAX exec Greg Foster said in an email. "We ran out of seats to sell!"
Source: http://entertainment.msnbc.msn.com/_news/2012/05/06/11565159-the-avengers-smashes-opening-weekend-record-with-2003-million
Damnit! I knew I should've gone see this one instead of American Pie: Reunion!
The film is the first to break $200 million in three days. It destroyed the mark held by the previous weekend record-holder, "Harry Potter and the Deathly Hallows: Part 2."
"The Avengers" started out big--taking in $18.7 million in midnight screenings -- and got bigger: $80.5 million for all of Friday; $69.7 million on Saturday, a new record for that day; and, a projected $50.1 million on Sunday.
The film easily bested the opening-weekend performances of the Marvel Studios movies whose hero-stars were assembled for "The Avengers: Iron Man" ($99 million) and "Iron Man 2" ($128 million); "Thor" ($66 million); and, "Captain America" ($65 million).
It blew away even the superhero-record $158.4 million posted by "The Dark Knight," and raised the bar considerably for the Batman franchise's upcoming adventure, "The Dark Knight Rises," due out July 20.
"The Avengers" made money the old-fashioned way: Everybody bought tickets.
The opening-weekend audience was evenly split between the young (under age 25) and the older (over age 25), polling data showed. It was watched by women (40 percent) almost as much as men. It worked as a date-night movie (55 percent of ticket-buyers were part of couples), and a family movie (24 percent were part of a family group).
And then there was perhaps the most quaint thing of all: People went to see it in 3-D.
The once-promising, then presumed-dead format represented slightly more than half of all ticket sales.
In IMAX, the movie grossed about $15 million, roughly tying it for that format's biggest-ever opening weekend.
"IMAX had one big issue," IMAX exec Greg Foster said in an email. "We ran out of seats to sell!"
Source: http://entertainment.msnbc.msn.com/_news/2012/05/06/11565159-the-avengers-smashes-opening-weekend-record-with-2003-million
Damnit! I knew I should've gone see this one instead of American Pie: Reunion!
