Take-Two: ‘Recurrent consumer spending’ is the way of the future
Get used to these words, particularly if you’re playing 2K Games or Rockstar titles: “Recurrent consumer spending.”
Take-Two Interactive CEO Strauss Zelnick brought them up in a call to investors yesterday. It’s a roundabout way of saying “microtransactions” and Take-Two, the parent company of 2K Games, 2K Sports and Rockstar Games, is prioritizing development that integrates them into the overall game.
That shouldn’t be much of a surprise. Grand Theft Auto Online and NBA 2K18’s MyPlayer have mined mountains of cash for Take-Two for the past four or five years. Zelnick yesterday boasted that they account for 42 percent of the company’s revenue over the most recent quarter.
“We've said that we aim to have recurrent consumer spending opportunities for every title that we put out at this company. It may not always be an online model, it probably won't always be a virtual currency model, but there will be some ability to engage in an ongoing basis with our titles after release across the board," Zelnick said (via Gamasutra).
It comes at a time of much handwringing over the fate of story-driven, single-player games. Last month, Electronic Arts pulled the plug on an ambitious Star Wars project written by Amy Hennig, formerly the writer on the Uncharted series.
Source and more: https://www.polygon.com/2017/11/8/16623052/take-two-recurrent-consumer-spending-microtransactions-gta-online
Get used to these words, particularly if you’re playing 2K Games or Rockstar titles: “Recurrent consumer spending.”
Take-Two Interactive CEO Strauss Zelnick brought them up in a call to investors yesterday. It’s a roundabout way of saying “microtransactions” and Take-Two, the parent company of 2K Games, 2K Sports and Rockstar Games, is prioritizing development that integrates them into the overall game.
That shouldn’t be much of a surprise. Grand Theft Auto Online and NBA 2K18’s MyPlayer have mined mountains of cash for Take-Two for the past four or five years. Zelnick yesterday boasted that they account for 42 percent of the company’s revenue over the most recent quarter.
“We've said that we aim to have recurrent consumer spending opportunities for every title that we put out at this company. It may not always be an online model, it probably won't always be a virtual currency model, but there will be some ability to engage in an ongoing basis with our titles after release across the board," Zelnick said (via Gamasutra).
It comes at a time of much handwringing over the fate of story-driven, single-player games. Last month, Electronic Arts pulled the plug on an ambitious Star Wars project written by Amy Hennig, formerly the writer on the Uncharted series.
Source and more: https://www.polygon.com/2017/11/8/16623052/take-two-recurrent-consumer-spending-microtransactions-gta-online
