Real life marketing is about to begin

[Mave]

City council backed campaign:
The city council voted 4 to 3 to transform part of Miami Beach into Vice City as a marketing campaign. Only GTA could result in city counsil discussing a game transformation lol.

Miami Heat stadium transformation:

And hopefully, but probably, a lot more still to come!

 

[Mave]

Official communication

And a little extra:

 

[lextoc]

That board is huge, I didn't realise at first

 

[Mave]

Nothing gets kept a secret lol.

"Welcome to Vice City" Kaseya Center Rooftop Sign Plans

 

[Mave]

Not gonna lie, am a bit disappointed.

 

[Mave]

I was hoping for something more like this, but sadly it's AI

 

[lextoc]

I'll wait for the finished product/billboard or whatever it will be but currently it does indeed not look too appealing

 

[Mave]

Damn, they're paying 1 million USD.

 

[Mave]

They're starting to light it up

 

[Mave]

I love seeing the murals pop up, can't wait for finished result.

 

[Mave]

 

[Mave]

Closer look at the mural going up (from the artist's reference image)

This COULD be the "preview image" for a new trailer, since all these two similar artworks were for trailer 1 and 2:

 

[Mave]

We’re in the endgame now.