New documents reveal Rockstar Games' GTA 6 marketing plans for Miami Beach, including a $650,000 hotel transformation, Vice Beach signage and Muscle Beach makeover.
Muscle Beach
Meanwhile, work will also begin at Muscle Beach on Monday, October 26th, as Rockstar prepares to transform the outdoor gym into its GTA 6 counterpart.
Located at 873 Ocean Drive, the activation involves painting the existing outdoor gym equipment in bright pink and applying GTA 6-themed branding throughout the area.
The plans specifically include:
The accompanying photographs show how the equipment and surrounding containers are expected to look once the transformation is complete, with bright pink exercise structures and prominent Vice Beach logos.
Y Hotel
Rockstar Games has entered into a $650,000 agreement through its marketing agency, Amplify Marketing Inc., with the hotel's owner, 2201 Collins Propco LLC.
The agreement, signed by representatives of Amplify and the hotel owner on October 16th and October 19th respectively, reveals that planning for the project began as early as August 7th. Manufacturing designs were scheduled for approval on September 4th, followed by banner designs on September 11th.
Rockstar's plans for the Y Hotel include a large banner, which was included in high quality in the documents, as well as the installation of a large stylised "Y" sculpture, replacing the hotel's original "W" emblem on the terrace of its spa.
Source and more: https://www.gtavice.net/news/more-details-on-rockstars-vice-beach-marketing-plans
Muscle Beach
Meanwhile, work will also begin at Muscle Beach on Monday, October 26th, as Rockstar prepares to transform the outdoor gym into its GTA 6 counterpart.
Located at 873 Ocean Drive, the activation involves painting the existing outdoor gym equipment in bright pink and applying GTA 6-themed branding throughout the area.
The plans specifically include:
- Preparing, priming and painting the outdoor calisthenics equipment.
- Applying an industrial epoxy paint finish to the metal surfaces, excluding handrails.
- Installing printed vinyl container decals featuring Vice Beach branding.
The accompanying photographs show how the equipment and surrounding containers are expected to look once the transformation is complete, with bright pink exercise structures and prominent Vice Beach logos.
Y Hotel
Rockstar Games has entered into a $650,000 agreement through its marketing agency, Amplify Marketing Inc., with the hotel's owner, 2201 Collins Propco LLC.
The agreement, signed by representatives of Amplify and the hotel owner on October 16th and October 19th respectively, reveals that planning for the project began as early as August 7th. Manufacturing designs were scheduled for approval on September 4th, followed by banner designs on September 11th.
Rockstar's plans for the Y Hotel include a large banner, which was included in high quality in the documents, as well as the installation of a large stylised "Y" sculpture, replacing the hotel's original "W" emblem on the terrace of its spa.
Source and more: https://www.gtavice.net/news/more-details-on-rockstars-vice-beach-marketing-plans