Half of vinyl buyers in the US don't have a record player, new study shows

Mave

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Half of vinyl buyers in the US don't have a record player, new study shows

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Luminate’s “Top Entertainment Trends for 2023” report found that of the 3,900 US-based respondents surveyed, “50% of consumers who have bought vinyl in the past 12 months own a record player, compared to 15% among music listeners overall.” So — feel free to double-check our math here — that would indicate that 50% of vinyl buyers over the past year have no way to play those records at home.

Luminate seems to credit these stats largely to “superfans,” who they define as “music listeners who spend above average (median) time AND money on music, actively discover new music, participate in music-related activities on social media, and plan on attending a live music event in the next 12 months.”

Source and more: https://consequence.net/2023/04/half-vinyl-buyers-record-player-study/


Can't make this shit up.
 
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