The new GAP logo (fails)

Mave

TMS Founder
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Old Logo

KrIKM.jpg


New Logo

irO64.jpg


Quick jokes;

* Isn’t that an old IBM logo?
* “Trying to put a square peg in a round hole.”
* What the fuck is that square doing?
* Sweet gradient.
* Did someone lose a blue gradiated rectangle?
* Design-style: Powerpoint.


Source: http://racked.com/archives/2010/10/07/backpedalling-the-gap-was-just-kidding-about-that-new-logo.php
 
Wtf...the new logo makes no sense at all.
Old design: makes sense, theres a "gap" in the blue w/ the letters
New design: Why the fck is there a random square there???
Its like they just put the letters there and were like: "fck this is too plain, lets add a square."
 
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