With budgets slashed in the economic recession, advertisers experimented with new ways to get more value in the same amount of ad time. Thus, the multiproduct commercial was born. Despite enthusiasm for this bold new experiment in synergistic adver-conglomeration, the format proved disastrous. Viewers described it as “impossible to follow,” and experienced side effects including dizziness, nausea, and occasional madness. The multiproduct commercial was never aired.
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