Vevo is an online music video website owned by Sony Music Entertainment, Universal Music Group, EMI and Abu Dhabi Music Company, that is developed and hosted by YouTube, Sony, and Google, with content being initially provided by Universal Music Group. It has begun operations from the midnight of 6th December, 2009. Google's YouTube video service will host Universal content on the satellite website, making this the first time that YouTube hosts content off its main website. Through this partnership, Google and Universal will split ad revenues. It is expected to become the largest music oriented website on the Internet. Vevo is not designed to be exclusive to Universal, but currently only Universal is signed up to offer its content. Universal CEO Doug Morris claims it plans to work with other record companies to host content from elsewhere.
