Unity really shot itself in its foot

Mave

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Unity Claims PlayStation, Xbox & Nintendo Will Pay Its New Runtime Fee On Behalf Of Devs

Also not surprising:

In 2011 John Riccitiello, current CEO of Unity and then CEO of EA, proposed a model where players in online multiplayer shooters (such as Battlefield) who ran out of ammo could make an easy instant real money payment for a quick reload.
 
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